The term FMCG refers to those goods that are generally replaced or fully used up over a short period of days, weeks or months and within one year. In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years. FMCGs have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods - are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates.

The Cyprus FMCG Environment

Cyprus differs from the major European markets due to the following facts which affect the supply chain:
  • Cyprus is an island and as a result, the continental short trucking transit times are not achievable due to the fact that sea carriers’ services are always used and hence transit times are being increased
  • It is a favored seasonal destination for more than two million tourists, three times the local population, which creates FMCG demand variations stretching to as much as 3:1 in monthly comparisons in specific areas
  • Small businesses are a characteristic of the Cyprus business set up. 98% of the businesses are SMEs (Small & Medium size enterprises). This fact is also reflected in the FMCG supply side as well as POS side. As a result, the supply chain has more orders of lower values adding to the logistics costs
  • Infrastructure at the POSs is poor in terms of receiving facilities. This extends the time spent at the POS and it is therefore reflected in the logistics cost.
  • Stores have insufficient storage space. This results to more frequent deliveries.
  • Electronic ordering and invoicing is not yet developed in Cyprus. Thus the cost of checking and administration for both suppliers and retailers is increased


GAP being the largest logistics organization in Cyprus will continue to develop new logistics services through modern and innovative techniques to provide to its customers the opportunity to decrease their overall costs, improve their stock management, enhance their distribution network and improve their bottom line.


GAP Logistics for the FMCG

The Fast Moving Consumer Goods industry comprises the largest logistics segment. GAP has developed solutions to support this industry from the point of manufacturing to the final point of sale to the consumer.

Services Offered:

  International Multi-modal Transport
  Customs Clearances
  Cross docking
  Put away
  Inventory Control
  Electronic POS – DC order platform
  Order Picking
   Distribution Routing
   Distribution Throughout Cyprus
   Payments collection
   Merchandising at POS
   Returns of Sellable Goods
   Returns of Damaged Goods
  Disposal of Damaged Returns


  20 Strovolos Ave. 2011, 
  Nicosia, Cyprus


   +357 22710000

  [email protected]

   +357 22514081

Follow us: