MERCHANDISING SERVICES

G.A.P. Vassilopoulos Group specializes in the provision of Third Party Merchandising services. Retail merchandising is the set of the actions taken at the point of sale aiming at drawing the consumers’ attention to the products in order to trigger the final purchase. Merchandising is an additional activity to advertising and both complement each other.
GAP provides trained supervisors, merchandisers who receive specialized training on each different SKU that is handled.